AMITS FIRST
STEPS IN ASIA

From Backpacker to Settler:
My Journey Across Asia

First arrival

Amit arrived in Asia for the first time in 1994 and began exploring the region, backpacking for one year

Language studies

He then traveled to Taiwan to study Chinese at the Cultural University in Taipei, starting from scratch

Business experience

While in Taiwan, Amit worked for a local trading firm and learned about Asian business culture

Management Shift

After two years managing the Middle East and Eastern Europe division, he moved to Guangdong

Moving to Guangdong

In Guangdong, Amit started his first company amid a challenging business environment

Learning Alone

Factories then needed export companies, with few speaking English or having experienced foreigners around to learn from

Full immersion

Amit spent extensive time in factories, learning through mistakes and self-discovery

AMITS TRACK
RECORD IN ASIA

Years of Experience and Achievements
in the Asian Market

30
Years

Over the past +30 years, Amit has founded and managed various manufacturing and service companies

Global
Sales

He has successfully sold products to Fortune 500 companies and companies listed on the NYSE and HKSE

Retail
Brand

In the early 2000s, Amit launched and ran a vertical retail operation with his own brand

Cross
Function

His experience spans managing functions such as purchasing, 3rd party vendor management, quality, and sales

Diverse
Expertise

Amit’s expertise includes supply chain & Quality management, as well as sales & Marketing

Track
Record

Amit has a proven track record in both service and manufacturing sectors, driving business success

Before
Founding CSO

The Vision and Goals Behind Establishing
CSO Projement

General Manager

Amit was General Manager of the China subsidiary for a
large engineering group

COO Experience

Prior to this role, he worked as the COO in China for a major
leading retail chain

Local Expertise

This approach brings valuable local expertise and industry knowledge to clients

Flexibility Key

Amit understood that flexibility is crucial for success, while fixed costs hinder growth

Communication Needs

He recognized the need for direct communication between Western managers and manufacturers

Remove Barriers

He witnessed how direct communication removes barriers and provides real-time production updates

The Inspiration
Behind CSO

What Drove Me to Create a unique
Quality Management Service

Industry Observation

For years, I observed Western importers, factories, and middlemen in the Asian manufacturing sector

Cost-Cutting Measures

Western importers often attempt to cut costs by removing middlemen or switching to cheaper suppliers

Direct Access

Amit aimed to enable Western importers to work directly with factories and access short-term support as needed

Business Model

He created a business model that facilitates direct factory interaction and optional on demand short-term support

Flexible Support

Amit created a model that offers availability on short notice, short-term hire, and flexible support as
required

No Hidden Fees

The model involves no contracts, no long-term commitments, no commissions, and no setup fees

Middlemen Strategies

Middlemen develop systems to prevent being cut out of the supply chain

Middlemen's Role

Importers sometimes need middlemen for factory sourcing or short-term tasks in Asia

Increased Costs

These systems raise costs and extend timelines for everyone involved

AMITS VALUES

The Principles That Guide Our Work
and Relationships

Trustworthy

Reliable

Ethical

Professional

Service oriented

Supportive

Friendly

Transparent

PERSONAL
PHILOSOPHY

The best takeaways life offered me

Reputation

Reputation is our most valuable asset

Success

Our success is measured by our customer satisfaction

People

We do business with people, not companies

Want

I want to work with people who want to work with me

Simple

If it will be, it will be simple – If it won’t be simple, it won’t be

Enjoy

We want, can and should, enjoy doing business

Integrity

Integrity is our most valuable currency

Smart

Being smart is more important than being right

Journey

People who don’t do,
don’t fail

+86-18566683420

amit@csoprojement.com

+86-18566683420

+86-18566683420

Linkedin.com/In/amitbenraphael

I’M

amit ben-Raphael

Scan to add me to your
contact list
I’M

amit ben-Raphael

Scan to add me to your
contact list

+86-18566683420

amit@csoprojement.com

+86-18566683420

+86-18566683420

ABRaphael

Linkedin.com/In/amitbenraphael